Project Gemini Systems Corporation
Project Gemini provides senior-level strategic and operational consulting to companies in the live entertainment industry. Founded by Kevin Leflar, the firm advises on direct-to-fan commerce, international ticketing operations, and revenue architecture for touring artists.
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Project Gemini Systems Corporation is the consulting practice of Kevin Leflar — a single-principal firm that provides strategic and operational leadership to companies in the live entertainment space.
Kevin's operating companies retain Project Gemini for senior strategic direction across direct-to-fan ticketing, VIP and premium experience design, e-commerce, digital brand management, and international market operations. External clients engage the firm for the same capabilities.
The practice is built on over two decades of hands-on experience in digital artist commerce — from co-founding and leading a pioneering fan engagement platform to designing and executing sales programs for some of the most recognized names in music.
Co-founder, President, and CEO of a direct-to-fan commerce platform (2001–2024). Tour management for Juno Award–winning acts. Senior roles in artist management, distribution, publishing, and live performance.
Billboard Touring Conference (NYC), SXSW, The Great Escape (UK), Transmit China (Shanghai). Featured in The Globe & Mail, Billboard, Profit Magazine, and Report on Business Magazine.
Former Chairman, Music Managers Forum. Former General Manager, Canadians Showcasing Internationally.
Services
Full-funnel commercial strategy — from fan acquisition through post-show monetization. Designed for scale, built for the long term. Not a marketing plan. A revenue system.
VIP packages, premium seat access, and fan club presales sold directly through artist channels. Maximizing margin while maintaining promoter relationships.
Official website strategy, content architecture, and digital brand stewardship. Managed with the same care you'd give a live show — because it reaches more people.
Product bundles, tour merchandise integrations, and offer design that converts casual fans into high-value customers at every show on a tour.
Multi-jurisdictional business infrastructure across six markets. Tax-compliant, operationally sound, structured to protect both artist and enterprise.
Securing preferential seat access and fan offer rights through artist contract riders. A boutique, high-margin model that doesn't compete with promoters.
Track Record
Comprehensive digital platform, sales, and commerce programs — built from the ground up and operated as ongoing engagements across multiple tours and release cycles.
Product offers attached to ticket sales, collection from promoters on a per-show basis, label payment management, and reporting to artist management throughout the tour.
Structure
Project Gemini Systems Corporation is the strategic consulting entity through which Kevin Leflar contracts. Operating companies engage Project Gemini for senior advisory and operational leadership across live entertainment commerce, digital brand management, and international market operations.
If you're looking to engage Kevin as a consultant — for strategic advisory, operational buildout, or program design — Project Gemini is the entity that would scope and invoice the work.
The corporate infrastructure supports compliant operations across all active territories, with established frameworks for multi-jurisdictional engagements.
Registered in Canada. Operational compliance frameworks established across all six territories.
Retainer and project-based consulting. Scoped to the engagement, not to a rate card.